For architects, the truth nowadays is simple – static 3D visualizations are simply not enough.
With the use of cinema and gaming technologies, 3D visualizations become 3D animations in the marketing representations of architectural projects and environments. So, as Svetlin Stoyanov, part of #IPA’s 3D Visual Team, puts it joking, this time “Architecture went to the movies”, integrating cinema and video-games technologies.
ARCHTECH by #IPA introduces the #3DVisualCollaboration methods in response to the client’s requirements to create dynamic, vivid, and interactive real-time representations of the future building spaces and environments.
Today, clients as end users are increasingly becoming key players in creating new experiences, as the new techniques help them not only to grasp a project’s overall concept and also to experience the added value.
